Target’s 2022 Pride Collection Will Feature Collabs With Two Queer-Owned Brands

June is quickly approaching, which means that Pride Month will be here before we know it!

To celebrate Pride Month this year, Target has released two new collaborations featuring accessible, gender-affirming products for everyone.

Target partnered with TomboyX and Humankind — two queer-owned, female-founded brands — to create these much-needed lines.

Target’s TomboyX collab features undergarments like compression tops as well as packing underwear, bras, and boyshorts in size S-4X.

The Humankind collab includes various swimsuit styles such as swim trunks, tops, and unisuits.

Mila Myles, a Black, queer nonbinary writer and stand-up comedian who modeled in the TomboyX collaboration photos with partner Yasmin Almo, spoke with Bustle about what shooting this campaign was like behind the scenes.

“It was the first time that I was welcomed and empowered to make other people feel empowered,” Mila said. And on set, “no one was a prop. We were all [there for] an opportunity to feel seen and for someone else to feel seen,” in turn. Mila hopes this collab will “redefine ‘commercial beauty,’ by hiring different-looking ‘commercial models.’”

Target representatives have confirmed that this collab marks the first time the retailer has stocked compression tops in stores.

Customers have been flooding Twitter with celebratory posts.

Holy shit, Target is selling binders. You can buy binders in a fucking store now. That's incredible.

Like, every store does ~*~~*~*pride merch~*~*~*~* but that's actually making a difference for queer youth. I love it. pic.twitter.com/qk6rdG2Owm

— Mx. Kestrel Riot, Rocket Boss 🏳️‍⚧️ (@MxKestrel) May 6, 2022

TomboyX is collabing with Target to put out discreet half binders in stores for Pride season. These will be moderate compression without a lot of branding, so it will look like a sports bra to those not used to seeing binders.

A great option for young people who may be figuring

— 🏳️‍🌈Gosh Darnit of the New Jersey Darnits😷 (@goshdarn) May 5, 2022

The big-box retailer has already launched their annual Pride collection with products designed by creators like Jermel “Blu” Moody, founder of Black Boy Be, Olly Gibbs of Curlworks, and the Phluid Project.