PFLAG National, the first and largest organization for lesbian, gay, bisexual, transgender, and queer (LGBTQ+) people, their parents, families and allies, announced Wednesday its partnership with Have A Gay Day, a non-profit LGBTQ+ organization based in Dayton, Ohio, on a nationwide digital billboard campaign.
The campaign, launched in advance of Transgender Day of Visibility — Thursday, March 31, 2022, includes billboards displaying messages of support, hope and encouragement for the LGBTQ+ community, centered on transgender and nonbinary youth and their families.
“At a time when we are seeing hundreds of bills targeting trans youth and their families, PFLAG National is proud to partner with Have A Gay Day to elevate messages of love, joy, and support,” said Brian K. Bond, Executive Director of PFLAG National.
“Families in states across the country are seeing their kids attacked—from anti-trans legislation in dozens of states to yesterday’s signing into law of the harmful ‘Don’t Say Gay’ bill in Florida. LGBTQ+ kids, especially trans and nonbinary kids, and their families are being hit hard, and we need to show up for them. For nearly 50 years, PFLAG has been leading with love, and the minute we saw the work that was being done by Have A Gay Day, we knew we wanted not only to support it, but to broadly expand the reach and visibility. We are thrilled to be able to do this, especially as we prepare to celebrate Transgender Day of Visibility this year.”
Have A Gay Day founder and Executive Director Michael Knote launched the initial campaign a few weeks ago thanks to the generous crowdfunding support from Have A Gay Day’s more than 1.4 million Facebook fans.
“We are so proud to partner with PFLAG National in spreading our message of hope and support. Like us, they lead with love and are always there for the community,” said Knote, who partnered with TransOhio, as well as transgender artist Rae Senarighi on the billboard designs. “Their vision of a more inclusive and loving world aligns deeply with our values at Have A Gay Day, and they have deep roots–nearly 50 years–in community and allyship. There is no other organization to better align with.”
“The billboards will have a URL that directs viewers to state-specific websites with resources for support, education, and advocacy; PFLAG National created a similar website, pflag.org/ProtectTransKidsTX, to support trans youth and their families in Texas,” PFLAG notes. “Currently there are more than 200 billboards in locations including Arizona, Arkansas, California, Florida, Georgia, Indiana, Louisiana, Michigan, Mississippi, Nevada, North Carolina, Ohio, Oklahoma, South Carolina, Tennessee, Texas, Utah and Virginia, Washington state, and Wisconsin. The new partnership with PFLAG National will allow the campaign to continue and expand to additional states in the weeks ahead.”