Ford Germany is throwing a glittery truckload of shade at a homophobic troll who described the automaker’s new blue Ford Ranger Raptor as “gay.”
“Well, that’s a cool car! — But that blue color is very Gay!! Hey Ford! Paint it in BlackNGold or camo!” the homophobic troll tweeted at the company.
Ford Europe responded to the comment with a masterclass in shutting down homophobic trolls.
In a video released on Twitter, the automaker revealed its new and improved “Very Gay Raptor” decked out in rainbows and gold glitter.
— Ford Europe (@FordEu) June 25, 2021
In a statement, the company said it wanted to make its position as an LGBTQ+ ally that stands up to discriminatory speech “very clear.”
— Jose Iglesias (@CotinhoCES) August 27, 2021
The “Very Gay Raptor” was introduced to the world over the weekend, during Christopher Street Day in Cologne, the city’s version of LGBTQ Pride.
Ford Germany, which is based in Cologne, has participated in the city’s Pride celebrations for the last 25 years.
The “very gay” truck was wrapped in 30 square meters (323 square feet) “of foil in the unique rainbow and gold dust design,” the company said in a statement.
— Ford Europe (@FordEu) August 31, 2021