Burger King Mexico has changed its name to ‘Burger Queer’ on its social media accounts and adopted new, rainbow-patterned branding in support of Pride Month.
The social media pages for the Mexican division of the fast-food burger chain changed their logos on Friday, June 26, in a show of solidarity with the LGBTQ+ community.
The company posted a new Facebook cover photo, patterned with multi-colored mustaches in the same shape of that on the face of the Burger King logo, and with the words ‘your way’ written in Spanish over the top.
Burger King Mexico added a temporary profile picture with a new, updated logo that read ‘Burger Queer’; the words sandwiched between a burger bun.
Alongside their new branding, the company encouraged customers to come in and order one of its products in order to ‘receive the crown of the #BurgerQueer Pride in a very special packaging.’
The decision to change its name has been met with mixed responses online, with some people questioning whether the name ‘Burger Queer’ was really necessary.
alright everyone. it’s gone too far. let’s wrap it up https://t.co/oXmEGmnw8R
— jules // #acab (@fathercookie) June 27, 2020
Yo I'm headed to Burger Queer for some lesbian lemonade and a bi-burger, y'all want something?
— Rhi/Ver (@memocathebird) June 27, 2020
do u want the top or bottom bun with that
— katrina lynn ₊̣✧*̣̩˚̣̣⁺̣‧.₊̣̇.ෆ (@PRETTYBABYLYNN) June 27, 2020
Are you sure it wasn’t meant to be Burger Queen? 🤣
— Paul Peppergrass (@dtr_architects) June 27, 2020
best pride branding ever? pic.twitter.com/5VWPMvoe2P
— Jackie Ess (@jackie_ess) June 26, 2020
I'm changing my sexualty to burger queer
— RoboBooty (@ownage37) June 27, 2020