Social Media Users Declare ‘Tumblr Is Dead’ After Decision To Ban All Adult Content From Platform

If you’ve spent any time on Tumblr over the years, odds are you’ve encountered porn.

A 2016 study noted that nearly half of its users encounter porn on the microblogging site, a statistic that is due to change on Dec. 17, when Tumblr will officially ban all adult content.

Tumblr, one of the oldest blogging platforms, said in a blog post this morning that it will define adult content as “photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content — including photos, videos, GIFs and illustrations — that depicts sex acts.”

Tumblr, which hosts about 450 million blogs, says it will some allow nudity, including “female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.”

The service will begin sending out emails to users whose content have been flagged as adult. Once flagged, the post will be set as private and will only be viewable to the original poster.

As noted by The Verge, since its founding in 2007, Tumblr has largely turned a blind eye to adult content.

Reactions to the decision have been overwhelmingly negative on other social media platforms:

Some Twitter users have pointed to Mastodon and Pillowfort as alternatives to Tumblr come Dec. 17.