If you’ve spent any time on Tumblr over the years, odds are you’ve encountered porn.
A 2016 study noted that nearly half of its users encounter porn on the microblogging site, a statistic that is due to change on Dec. 17, when Tumblr will officially ban all adult content.
Tumblr, one of the oldest blogging platforms, said in a blog post this morning that it will define adult content as “photos, videos, or GIFs that show real-life human genitals or female-presenting nipples, and any content — including photos, videos, GIFs and illustrations — that depicts sex acts.”
Tumblr, which hosts about 450 million blogs, says it will some allow nudity, including “female-presenting nipples in connection with breastfeeding, birth or after-birth moments, and health-related situations, such as post-mastectomy or gender confirmation surgery. Written content such as erotica, nudity related to political or newsworthy speech, and nudity found in art, such as sculptures and illustrations, are also stuff that can be freely posted on Tumblr.”
The service will begin sending out emails to users whose content have been flagged as adult. Once flagged, the post will be set as private and will only be viewable to the original poster.
As noted by The Verge, since its founding in 2007, Tumblr has largely turned a blind eye to adult content.
— Chris Crocker XXX (@ChrisCrocker) December 3, 2018
Reactions to the decision have been overwhelmingly negative on other social media platforms:
Tumblr is dead and Chris Crocker summed it up best. https://t.co/14mH5EoIRQ
— Link (@BeyondVuMen) December 3, 2018
Tumblr is dead. That's a good 60% of the site gone I bet. pic.twitter.com/jNbBLPCs37
— Dareco (@DDDestruction2) December 3, 2018
In 14 days, Tumblr will be dead. https://t.co/2BPzhBV4Wg
— Aditya Mukerjee, the Otterrific 🏳️🌈 (@chimeracoder) December 3, 2018
Tumblr shot itself in the foot and will no longer allow nsfw content on their site starting december the 17th. I will post here or refer to wich site will be my new main site when I have something new to post. Tumblr page can be considered dead now though. #nsfw #update #text
— Cyth (@Cyth28045786) December 3, 2018
Tumblr is fucking dead to me. pic.twitter.com/JYOAoXEBIz
— GayPotatoQueen (@GayPotatoQueen) December 3, 2018
I'm not even mad anymore. Fuck #tumblr. These past couple of weeks they've shown their true colours; and now they've hammered the final nail in their own coffin. Tumblr will be dead come 2019. Treat your biggest community like shit then wipe them off your site completely… Crazy
— Fawnykid (@fawnykid) December 3, 2018