Ivanka Trump’s Namesake Fashion Brand Is Shutting Down

Ivanka Trump, who serves as a senior adviser to her father, President Donald Trump, is closing her namesake fashion brand, reports the Wall Street Journal and the New York Post’s Page Six.

Sources told Page Six that the company will be shuttered “ASAP” and that staff have been informed that they’re being laid off.

“It’s just never recovered since she stepped away from the company,” said an insider.

CNN adds:

Ivanka’s clothing and accessory business has been operating with limitations to reduce potential violations of ethics laws and the perceptions she’s profiteering off her White House role. Given those restrictions, Ivanka, who serves as a senior adviser to President Donald Trump, decided it didn’t make sense to keep the company running if she’s not returning after her father’s presidency, the people said.

Ivanka and her company have been mired in controversy since Ivanka campaigned for her father wearing Ivanka Trump products during high-profile interviews and speeches. Criticism intensified after the election, when Ivanka decided to advise her father while also retaining ownership of her eponymous brand.