Alan Joyce, the openly-gay CEO of Australian airline Qantas, took a cream pie to the face during a talk at the Hyatt Regency hotel in the city of Perth on Tuesday.
Joyce had just started delivering a speech at the business breakfast when a man walked up on the stage and smashed a pie in his face.
The man was detained by security and taken into custody when authorities arrived, although no details of his identity and motives have yet been released.
Joyce took the pie attack in stride, joking that the episode was a “new experience” for him.
“I didn’t have a chance to test it, it was mostly on my glasses,” he told the crowd. “I think my issue is I need a good dry cleaner before I leave Perth.”