Target’s Losses From Anti-LGBT Group’s Boycott Was Not ‘Significant Enough To Require Reporting’

Remember when all those anti-LGBT “family” groups lost their shit in 2016 when Target announced that its trans customers could use the bathroom of their choosing?

The numbers are in and it appears that the boycott hasn’t made a dent on the retail chain’s bottom line?

“Any lost sales from the boycott weren’t significant enough to require reporting to investors,” Target officials told the Wall Street Journal.

Target is facing financial struggles in general, but insiders say the boycott is not to blame.

The WSJ article reports that in actuality, consumer research indicates most Target customers are liberal or moderate on social issues, and that even many of those who supported the boycott still shop there.

Even a string of homophobic and transphobic incidents and threats didn’t result in a financial loss worthy of reporting.

Unsurprisingly, however, these groups are still taking credit for Target’s financial decline.

“Since the boycott started, Target’s stock has lost 35 percent of its value, and shuttered plans for major expansion projects,” said Tim Wildmon, president of the American Family Association.

“Together we are making an unprecedented financial impact on a corporation whose policy is to allow men to use women’s restrooms and dressing rooms.”