Brother, Sister And Mom Battle For Hunky Pool Boy In Coca-Cola’s Inclusive New Ad

Coke is putting a 2017 spin on the age-old trope of lusting after the hot pool boy.

In “Pool Boy,” a brother and sister race to offer a handsome young man cleaning their pool a Coke, only to find that someone else in the family has already beaten them to it.

 

“We wanted to position an ice-cold Coca-Cola as the ultimate object of desire, but also tell an emotional, human story – pretty much following the spirit of the campaign to integrate product benefits with emotional brand values,” Rodolfo Echeverria, the marketer’s VP-global creative, stated in an email interview with AdAge.

 

Quench your thirst on Coca-Cola’s queer new ad, below: