Diesel has launched a powerful spring ’17 campaign dubbed “Make Love Not Walls” with a message of hope, unity and acceptance in response to Donald Trump’s plan to build a wall separating Mexico from the United States.
“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” said Nicola Formichetti, Diesel’s creative director. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”
Watch the full ad here:
Diesel is no stranger to provocative ads. It was one of the first brands to include photos of a gay couple kissing, in a 1995 ad, shot by photographer and director David LaChapelle, who also directed this campaign, reports Business Insider.