Diesel Fires Back At Trump’s Divisive Rhetoric With ‘Make Love Not Walls’ Campaign

Diesel has launched a powerful spring ’17 campaign dubbed “Make Love Not Walls” with a message of hope, unity and acceptance in response to Donald Trump’s plan to build a wall separating Mexico from the United States.

“At Diesel, we have a strong position against hate and more than ever we want the world to know that,” said Nicola Formichetti, Diesel’s creative director. “Love and togetherness is crucial in creating a society we all want to live in, and the future we all deserve.”

Watch the full ad here:

?#MakeLoveNotWalls #Diesel #SS17

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We're with cupid.  #MakeLoveNotWalls #Diesel #SS17

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It's the season of love. See it. Celebrate it. Spread it.  #MakeLoveNotWalls #SS17 #Diesel

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Diesel is no stranger to provocative ads. It was one of the first brands to include photos of a gay couple kissing, in a 1995 ad, shot by photographer and director David LaChapelle, who also directed this campaign, reports Business Insider.