New Zealand Bank Encourages Same-Sex Couples To ‘Hold Tight’ In Touching Ad

A new ad launched by the Australia and New Zealand Banking Group (ANZ) is the latest uber cute, yet kind of heartbreaking, video available on the net.

Depicting same-sex couples adorably holding hands only to let go when spotted, or nearly spotted, the ad goes on to encourage them to “hold tight” and signals ANZ’s support of the Auckland Pride Festival and Sydney Gay and Lesbian Mardi Gras.

The everyday couples are seen out in nature together, doing chores, at a diner, taking the bus, catching a movie and taking part in other normal, day-to-day activities. But as is true for many, public shaming gets in the way of their happiness, that is until they remember to #HoldTight.

“When you feel like letting go…hold tight,” states the ad.

Watch the video below: