WWE Announces Plans to ‘Integrate LGBT Characters’ Into Programming

WWE

The WWE will include LGBT characters going forward, WWE Chief Brand Officer Stephanie McMahon said at a Beyond Sport United event in New York this week.

“Throughout my life I have grown up knowing gay [WWE] superstars and executives,” McMahon told NBC OUT backstage. “It’s always been accepted, but now it’s about getting that message out there.”

McMahon reminisced about wrestling legend Pat Patterson, the first-ever WWE Intercontinental Champion, who this week released a book, titled “Accepted.”

“It’s about his life as a gay wrestler and how from the beginning of his career he had to hide that,” McMahon explained “He first came out … on a show on WWE Network called ‘Legends’ House.’ It was a reality show with a bunch of our legends, and he had such a positive response. It was so warm and supportive that he then decided to tell his story.”

“We will integrate LGBT characters into our programming … and I do think there will be an opportunity to integrate some of those storylines in the near future,” she told NBC OUT.

The WWE has partnered with GLAAD, an LGBT media advocacy organization, to ensure that the organization prioritizes sensitivity in their writers’ room.

“We’ve had GLAAD come in and speak to our entire writing team and give a whole tutorial on sensitivities, the right words, the wrong word [and] why those words matters. I think that with their guidance and support, we will be able to portray that [LGBT storyline] appropriately.”