Teen Discovers His Best Friend Is In Love With Another Boy In Coca-Cola’s New Short Film “The Text”

Dustin Lance Black, the Oscar-winning screenwriter of Milk and prominent LGBT activist, unveiled a powerful short film targeting Latin America called “El SMS (The Text).” The eight minute short is part of Coca-Cola’s True Friendship campaign.


The film’s synopsis via CreativityOnline:

The campaign, by Pereira & O’Dell, focuses on various different scenarios which question what makes a true friend (#VerdaderoAmigo). In this eight-minute film, a group of teen boys joke and tease each other in the usual high school way about girls, video games and such-like. Two of the boys are especially close buddies, but Rafael is hiding something from his friend Diego– he’s gay. When he leaves his phone unattended, Diego reads a text that surprises him. His decision to cover for his friend, and accept him for who he is, is what cements this true friendship. And, as Rafael points out, gay guys know all the pretty girls.

Black said in a statement: “‘The Text’ was perhaps the most personal for me to direct. As an artist, I feel I have a responsibility to share the stories of who LGBT people truly are in order to dispel any atmosphere of fear that might prevent LGBT people from sharing their lives openly.” He added, “For Coca-Cola to take a pro-diversity, pro-equality stance creates a lot of goodwill in the LGBT community.”

Watch the short below (To activate English subtitles, press ‘CC’)

h/t: instinct/adweek