Pinocchio Gets A Woody In Clever European HIV Prevention Ad

Did you know that over 650,000 Europeans are unaware of their HIV positive status.

A new Pinocchio-inspired spot by the AIDES campaign is aiming to get people to get tested and know their HIV status to stop the spread of the virus.

AIDES writes:

This lack of knowledge puts their health in danger and encourages the spread of the virus. We now know that HIV treatment also considerably reduces the risk of transmission. Therefore, persuading these 650, 000 people to get tested, means that we can make huge strides towards the end of this disease.

Watch the “Sometimes, You Can Lie Without Knowing It” campaign ad below:

Watch the making of the ad below: