Burger King is feeling the homophobic flames of hate today, following the burger fast food chain’s introduction of the “Proud Whopper” to celebrate San Francisco Pride this weekend.

The Proud Whopper Sandwich is being sold for a very limited time at the 1200 Market Street BK in San Francisco, CA, near where the city held its 44th annual gay pride parade.

Fernando Machado, who heads global brand management for Burger King, said in a phone interview with ABC news the “Proud Whopper” will remain on the menu until Thursday.

Burger King recently said it was retiring its “Have It Your Way” slogan in favor of “Be Your Way.”

BK shared the following tweet today using the new slogan #BeYourWay:

We are who we are. And it’s awesome. #BeYourWay pic.twitter.com/HABi34JNil

— Burger King (@BurgerKing) July 2, 2014

As word of Burger King’s “Proud Whopper” spread online, many twitter and facebook users couldn’t contain their homophobia, tweeting calls for boycotts against the fast food chain.

So now @BurgerKing has created a Gay Whopper! No more BK for me! I'll "Have it my way" somewhere else! #tcot http://t.co/DG0lpoNXDX

— Brandon (@WILDMANBS) July 2, 2014

@WashTimes @BobG231 The fag burger!!

— Th3_Ugly_Tru3 (@Th3_Ugly_tru3) July 2, 2014

@BurgerKing boycott! Don't ram your liberal views on us! Will not be eating there till you change wrapper. pic.twitter.com/wNrEPDinY7

— Mrs.Prim (@PrimMrs) July 2, 2014

Hey @msnbc, @BurgerKing Needs To Know That Marriage Is Between A Man And A Woman

— John Stofko (@sexyjohnstofko) July 2, 2014

@msnbc @BurgerKing Not going to BK anymore!!!! Ever!!! #BoycottBurgerKing

— David Swenson (@swendave) July 2, 2014

So now Burger King wants to hold the pickles. No more Burger King for me. – LI http://t.co/X1MKZKxs5o

— Ellis Barnes (@Erb_76) July 2, 2014

#BOYCOTT BURGER KING ! ENOUGH OF OBAMA'S GAY PRIDE AGENDA ! pic.twitter.com/4orG5X7BZa

— joseph price (@joeyyeo13) July 2, 2014

Done with @BurgerKing The rainbow wrapper went too far. We will no longer be eating there till you change this rainbow wrapper! #Boycott

— Josh Yarnish (@JoshYarnish1) July 2, 2014

@toddstarnes I'm sticking with Wendy's (pro-adoption) until BK comes out with Christian Mom Whoppers.

— Sandy (@RightGlockMom) July 2, 2014

BK shared a heartwarming video today showing customers emotional reactions to their “Proud Whopper” in San Francisco:

We’re folding up your tweets. What does #BeYourWay mean to you? http://t.co/D69mWgaOml

— Burger King (@BurgerKing) July 2, 2014