Nike Celebrates LGBT Pride With Rainbow-Inspired #BeTrue Collection

This week, sports clothing brand NIKE, launched their #BETRUE collection celebrating the LGBT community during Gay pride month. This is the third year the company has released the #BETRUE line, with NIKE saying it’s all “inspired by the LGBT community, and celebrates the passion and pursuit of sport by all athletes.”

This year’s line features three different shoe styles and several rainbow-inspired T-shirt designs, with up to $500k of the collection’s sales going to the LGBT Sports Coalition, a collection of individuals and organizations focused on ending anti-LGBT bias in sports.

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A statement on Nike’s Web site reads:

The #BETRUE collection features rainbow colors as a reflection of the diversity within sports and Nike’s support for the LGBT community. The 2014 collection also continues to build on the #BETRUE print that launched in 2013, with an update to the bold geometric shapes and a unique pattern with the words “Be True” embedded in the print.

 

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“We are a company committed to diversity, inclusion and unleashing human potential,” said Tim Hershey, Nike Vice President of Global Merchandising and Executive Chair of Nike’s LGBT & Friends Employee Network. “Nike believes if you have a body you are an athlete and we’re delighted that #BETRUE is becoming a call-to-action for all athletes to be their most authentic selves.”

You can check out the #BeTrue NIKE collection online here.