Men & Women Are Going Topless (And Bottomless) In New Viral Photo Trend

Three women have started a growing Internet craze to get people to take topless vacation photos and share them on Instagram.

Brits Olivia Edginton, 20, Lydia Buckler, 21, and Norwegian Ingvild Marstein Olsen, 20., are encouraging men and women around the world to strip to the waist with their Topless Tour project, according to the U.K.’s Orange News.

“The Topless Tour is the opening of your bare chest and heart to the world… Some people are a bit apprehensive when we ask them to join the tour but when it’s all over they say they absolutely love it,” the three women told the Daily Mail. “It’s one of those moments where time just stands still. It is so addictive.”

From remote mountaintops to crowded cities, hundreds have already joined in using the hashtag #thetoplesstour on Instagram.

The Topless Tour writes “Join us and feel the freedom, share your beauty to the world.”

Most are keeping things PG by sticking with shots from behind, but some are baring their bums for the camera as well.

Check out some of #TheToplessTour images below: