Grindr Removes Ad From Christian Group ‘GodLife’ Promoting “4 Steps To God”

Grindr has stopped ‘God’ from advertising to its millions of users this Easter weekend.

Many Grindr users were left a little surprised to find Christian outreach advertisements beneath the various half-naked torsos on their favorite hook-up app this Easter.



Several Gaily Grind readers reached out to us this weekend to point out the ads. Below is a screenshot sent to us by a reader, showing the ad:


The adverts have been spotted by Grindr users in Australia, Spain, Iceland, Canada, the US and the UK.

SameSame reached out to GodLife with concerns that the ads were an attempt to ‘pray the gay away.’ GodLife told the aussie LGBT site:

Wow, we really are all over the world. We do not judge anyone. We simply want you to know the love of God and what His son did to save you from your sin.

I am not trying to change you from who you are at all. God made you just the way you are. He loves you that way so who am I to go against God’s love. Happy Easter to you too. He has Risen! If you have any questions or need prayer about something in your life please let me know. God bless you and keep you safe from all harm.

A Grindr spokesperson told Pink News today, that they have removed the Christian ad from the app:

Grindr has made a business decision not to accept religious advertising.

“We have both direct advertisers as well third party ad networks which supply advertising to the app. The ad you reference was served by one of these third party ad networks.

“While we do have safeguards in place to monitor for ads on third party networks, we do serve billions of ads on our network, so there is the occasional chance that an inappropriate ad may appear.

“In this instance, we’ve reached out to the third party networks to have the ad removed.

“While we are pleased to learn that seems to be an inclusionary organization, we are working to remove this ad from Grindr.”