Watch: Apple CEO Tim Cook Delivers Remarkable Speech On Gay Rights

Apple’s media-shy CEO Tim Cook, delivered a rare and powerful public speech at the United Nations this week, where he called on Congress to put an end to anti-LGBT discrimination by passing the Employee Non-Discrimination Act (ENDA).

Cook made his 13-minute speech after receiving a Lifetime Achievement Award from Auburn University, where the presiding Apple CEO earned his bachelor’s degree in industrial engineering.

In his speech, Cook said he personally witnessed a cross burning during his youth, an event that “changed his life forever,” and went on to say, “Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.”

Cook spoke in support of gay rights, saying “Now is the time to write these basic principles of human dignity into the book of law.” He added, “Do not do them because they are economically sound–although they are–do them because they are right and just.” Out Magazine named Cook the most powerful LGBT person in the world in 2013.

Cook ended his speech with this powerful statement:

Never allow the majority to limit the rights of the minority. Never allow people who fear anyone different from themselves, to limit others human rights or deny others human dignity.

Watch his full speech below: